Waggle Labs has a founding team with over 18 years of experience developing social technologies, and have each sustained a passionate interest in the cutting edge of this young, yet exploding field. Our approach integrates our social science, engineering prowess, and technical expertise with our creative energy and enthusiasm.
Peter Brown, Founder, Chief Technologist
email: peter@wagglelabs.com
Peter has over 10 years of experience passionately working on all aspects of innovative Internet technology, from concept to rapid prototyping, architecture to development, deployment to operations, and branding to promotion. He studied Computer Science at the University of Washington, during which time he spent a year doing software research at Tohoku University in Japan. He left early to start his first company called Messenger9 (a web-based instant messenger product). He sold that business to a company now called WideMile. After a year spent traveling, he subsequently worked with a small startup as Director of Web Development called SuperOyster before venturing on his own to create RealityAllStarz. For more information please see his resume and Waggle Labs’ project history.
Shelly Farnham, Ph.D., Founder, Social Architect
email: shelly@wagglelabs.com
Shelly is an expert in building and evaluating innovative social technologies designed to enhance community, social networks, communication, identity, social coordination, and knowledge sharing. After receiving her Ph.D. in Social Psychology from the University of Washington, she spent seven years as a Researcher in the Social Computing and Community Technologies groups at Microsoft Research, where she performed user research and implemented social computing prototypes (including Personal Map, Connections, Wallop, Slam) leading to numerous patents and published papers. In 2005 she left Microsoft to pursue her career as a consultant and social architect, and has since participated in helping to design social technologies for a few start up organizations, including Rounders (a social network for health), Zillow (real estate site, analysis of social features), and RealityAllStarz (social networking game). For more information see her bio and CV and Waggle Labs’ project history. She is also an artist, check out her portfolio.
email: jordan@wagglelabs.com
Jordan Schwartz, User Experience Architect
While most recently the lead for Microsoft’s Windows Live on-line photo sharing efforts, Jordan’s 10+ year career at Microsoft allowed him to experiment with a wide variety of domains and technologies, from digital media to mobile to communications. While there, he often split his time between leading major product releases and leading small incubation teams exploring cutting edge mobile and digital media scenarios (e.g., Pixie Hunt), writing (e.g., an O’Reilly Media publication on building an SMS Service) and speaking at conferences. Before joining Waggle Labs, he dusted off his coding skills and built a group-centric text messaging service, Swaggle.mobi, which he continues to nurture in his spare time. He also leads a team of 60,000 bees in the manufacture and production of a delicious, organic honey.
